Phoenix, AZ (October 10, 2017) – For the first time in Phoenix Fashion Week’s 9 year history, a Native American owned fashion brand took top honors as the 2018 Couture Designer of the Year. On the night of October 7th the Phoenix based fashion brand ACONAV, rose among global talents to be the first in the Native fashion community to receive the coveted title. ACONAV owner and designer, Loren Aragon, clinched the prize Saturday night after an unforgettable display of culturally fueled fashion that included contemporary dance and timeless, elegant designs on the runway.
ACONAV brings Acoma Pueblo art and culture into the spotlight with luxury designs that tie cultural ideas and beliefs with modern silhouettes. “It’s a great honor to represent my people on this fashion stage and bring an awareness to the rich culture that still resonates from a deep-rooted ancestry,” explained Aragon. Fifteen emerging designers showed at Phoenix Fashion Week. These designers were selected by the Phoenix Fashion Week organization from over 300 global applicants earlier this year. The organization teaches promising brands how to succeed in the fashion industry in real time. The title is awarded to the designer who proves a gained knowledge in the business of fashion, through an accumulation of points in a rigorous four-month ‘bootcamp’. Aragon demonstrated his knowledge in addition to presenting a unique branding, based on his cultural heritage and a display of his innovative designs. “I am proud of the detailed work and cultural vision of designer Loren Aragon, his brand ACONAV is our new 2018 Designer of the Year, big things are soon to follow,” said Brian Hill, Executive Director, Phoenix Fashion Week.
Aragon continues to bring Native American fashion to the forefront by making his brand a recognizable name in the southwest. “ACONAV is just a small representation of the greater Native fashion community,” tells Aragon. “I truly hope this achievement inspires more of my fellow Native designers to bring more recognition to who we are.” The title brings more exposure for ACONAV as well as a $10,000 valued prize package of goods and services to help the success of the brand. More opportunities lie ahead for Aragon and his team. Fans and followers of ACONAV look forward to what comes next. For more about ACONAV, visit www.aconav.com.
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