Native-Owned Apparel Company Collabs with Pendleton on New Blanket

Native-Owned Apparel Company Collabs with Pendleton on New Blanket

I've been admiring this clothing company from afar, just because their items aren't in my price range, but man a girl can dream can't she?

Ginew (Gih-noo) is the only Native American-owned, premium denim collection in the world. They make hand-built heirloom goods, incorporating elements of their Ojibwe, Oneida, and Mohican roots. The owners are a husband and wife team from Wisconsin who now calls Portland, Oregon home. In a recent collaboration with Pendleton, they've created a gorgeous blanket that is now available to the public.

The Ginew® WE WALK TOGETHER wool blanket represents a fusion of our tribal cultures (Ojibwe, Oneida, and Mohican). The design is the result of an exploration of design with artist DYANI WHITEHAWK. Each blanket is proudly woven in Oregon by PENDLETON® WOOLEN MILLS.

It is customary in our communities to wrap a newly joined couple in a blanket to symbolize their union. The blanket colors represent the sacred day (sunrise and sunset palate) and wampum belt (purples), teachings which impart values to guide us in our life together. The lodges are in the shape of traditional Ojibwe and Oneida dwellings. The crest symbol fuses timeless symbols from each of our tribes, the dwelling (Ojibwe) and Skydome (Oneida). Together, the colors and symbols represent how we value our traditional beliefs in our home as we walk this journey of life together.

Only 28 blankets will be produced this year, so if you want to see about purchasing one, check out

Last Updated on February 14, 2024 by Paul G

About Toyacoyah Brown

Toyacoyah Brown is an enrolled member of the Comanche Nation, currently living in Chicago. She received her B.A. in Journalism from the University of Oklahoma and an M.A. in Media Studies from the University of Texas at Austin. When she's not scouring the Internet for fun things to share with readers you can find her digging for vinyl in her local record store or curling up with a good book.

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