NFL Partners with Native American Artist for 2023 Super Bowl

You read that right!

For the first time, the National Football League (NFL) collaborated with a Chicana and Indigenous artist to work on the design and artwork for the Super Bowl LVII. The event is monumental, and while most of the attention goes to the games and the Halftime Show, we are also quick to notice the critical artwork that goes into organizing it.

To add to its historic legacy (and much to our pleasant surprise), the NFL has chosen Arizona-based artist Lucinda Hinojos to create the central art theme of the upcoming event, which will take place at the State Farm Stadium in Glendale.

Also known as “La Morena,” Lucinda was born and raised in Phoenix and had familial ties to the community of Arizona. She embodies the history and spirit of the city with roots in Pascua Yaqui, White Mountain Apache, Chiricahua Apache, and Pima.She is also the first Indigenous and Chicana artist to be selected for such a massive collaboration. Her main responsibility include designing an artwork that will be later featured on the 2023 Super Bowl Tickets and displayed throughout Arizona in the month before the game.

Lucinda is a visual artist and cultural organizer by profession who is working to showcase her Mexican/Native American activism and roots with the help of her art. Her pieces mainly focus on the power of culture, community and present political problems, and the guidance of her ancestors. Her artwork has been frequently featured in Museums and galleries throughout the United States. She was also personally invited by the US Embassy in France to design a mural in Marseille.

Super Bow LVII Artist Documentary - Lucinda " La Morena " Hinojos -Director Matty Steinkamp

Working alongside the Indie Design Collab by Cahokia, Lucinda Hinojos will also create a 9,500-square-foot painting, the largest in Super Bowl history, which is a huge deal for any young artist! Her fellow artists include Anitra Molina, Randy Barton, and Carrie Curley at the Monarch Theatre. Moreover, she will also work with Wilson Sporting Goods and NFL to craft a new football design that will then be made available for purchase.

According to Hinojos, ticket artwork pays tribute to her roots. “I aim to create art to provide an element of healing, unity, and human connection.” The art piece flaunts various symbols representing essential parts of Arizona's history and culture.

The Vince Lombardi Trophy features the White Tank Mountains, which you will be able to see behind the State Farm Stadium. Each side of the trophy also depicts Aztec and shawl dancers to honor the Indigenous tribes. In case you were wondering, Lucinda's authentic connection and insight into the rich Arizonian history made her the ideal candidate. Through her pens and paintbrushes, she aims to shed light and unite the underrepresented communities in Arizona.

Lucinda’s design was publicly unveiled on January 10th, by the NFL, and is widely described by experts as a meaningful and elaborate piece. Marissa Solis, NFL's senior vice president of consumer marketing and global brand, expressed her admiration for Hinojos in a statement. “She is a woman, a football mom, and a gifted artist.” What’s not to love about her?

Solis also expressed that the NFL team is stoked to publish her artwork on such a vast platform and shed light on the local communities of Arizona


Last Updated on February 1, 2023 by Paul G

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