There is an account on Instagram that is causing a lot of pain and emotional labor in Indian country.
Yes, there are major issues we are dealing with, but this one is also important because it is targeting Native Women specifically to profit, and uses a term that is dehumanizing and hurtful.
This one hits me personally, several of my friends and I worked very hard trying to educate this woman about why her choice of Boutique name was not ok.
Hours and hours of careful conversation (because if she got too mad, she'd block us..) to try to help her to see why the term that may have started as an Algonquin word for “woman”, had transformed into a racist slur equatable with “Redskins.”
The request was NOT for her business to be shut down, but that she would consider a name and logo change.
The owner Brooke Adams has taken to social media multiple times to defend her brand and has even accused Natives of harassing her.
“I have been targeted by a hate group because they are offended by the name of my boutique, The Spunky Squaw. When I came up with the name, I took so much time in making sure it was different, not trendy, and something I appreciated,” Adams said in her statement on Facebook. “There is absolutely no derogatory meaning in the word ‘squaw.’”
This despite being informed by hundreds of people that the term was IN FACT very offensive.
To read more about the recent development you can read an article from Patheos here.
Update – November 2, 2018
The Navajo nation has issued a cease and desist order for all references to their trademarked material.
DON’T MESS WITH THE NAVAJO NATION! @thespunkysquaw and @brookeloren040 I told you our beautiful, brilliant Attorney General and her equally intelligent DOJ lawyers would find your use of Navajo on your products pretty interesting! #wearestillhere #NavajoNation pic.twitter.com/gPvdVwVyoz
— Arlyssa Becenti (@ABecenti) October 31, 2018
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