Sonic Drive-In Apologizes After Making Racist Chiefs-Redskins Sign

Posted By Toyacoyah Brown December 9th, 2013 Last Updated on: December 9th, 2013

Over the weekend a Sonic Drive-In in Benton, MO posted a reminder of why Indian mascots need to be retired. Sonic immediately apologized for the sign once it was brought to the company's attention. Patrick Lenow, the restaurant's vice president of public relations, told NBC News the sign was made by an independent franchise owner who is ‘known for creative use of his signs.'

“The remarks posted on this message board were wrong, offensive and unacceptable,” Lenow said in a statement. “In a misguided effort to support his football team an independent franchise owner allowed passion to override good judgment. The owner has reinforced with his employees the boundaries of what is acceptable and unacceptable. On behalf of the franchise owner and our entire brand we apologize for the offensive remarks.”

The sign, at a Sonic about 20 miles outside of Kansas City in Belton, Mo., was taken down after being up for several hours. A professor of anthropology at Columbia University told NBC News that the sign was ‘shockingly racist.'

Native Appropriations has a good round up of other instances of sports fans “honoring” Native peoples.   Read more about the sign on CBS Sports.

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About Toyacoyah Brown

Toyacoyah Brown is an enrolled member of the Comanche Nation, currently living in Chicago. She received her B.A. in Journalism from the University of Oklahoma and an M.A. in Media Studies from the University of Texas at Austin. When she's not scouring the Internet for fun things to share with PowWows.com readers you can find her digging for vinyl in her local record store or curling up with a good book.

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Cody Sears

I find the team name of Redskins racist, as I am a native American! that term is derogatory to an entire race of people. really need to rename that franchise.

Sheila Baker

There is enough hatred in the world without promoting it. I say it’s about time Chicago changes their name from the Redskins to something more appropriate & non-racist.

Jeanice Coliron

I don’t think the guy was intentionally promoting hatred. He was showing support for a football team. I’ve seen comments posted before that can be seen as offensive and even threatening. I think people need to be more considerate of others and think about how what they say and do will affect other people, preferably before not after. I say give the guy a break. We’ve all said something at one time or another that hurt or offended someone.

Jerry Docton

Why, have you been pulling on a big boy’s panties?


Mark Terrill. It is just as offending as if I was to say, It’s to bad the Mayflower didn’t sink! Thanksgiving is a white man’s holiday! This country was stolen and built on murder,lies,and deceit!

Mark Terrill

If that offends someone they need to pull big boy panties and get over it

Barbara Cole



That Sonic franchise owner is the reason so many of us European Americans hate Capitalism, too!

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