Calling All Beaders! Help Bead Something Special for Super Bowl LII 2018

Posted By Toyacoyah Brown January 11th, 2017 Last Updated on: January 11th, 2017

While the final teams are battling it out to see who plays in this year's Super Bowl game, there are already volunteers and organizers gearing up for next year's game! Super Bowl LII is scheduled to be held on February 4, 2018 at U.S. Bank Stadium in Minneapolis, Minnesota and The Minnesota Super Bowl Host Committee is hoping you'll make it an event to remember. As a part of their warm welcome to the NFL, Team Owners, Players and other guests, they would like to gift beaded lanyards that celebrate the Native American culture of the area.


Now I am sure you all have questions on how does this all work? Here's just a few of the Frequently Asked Questions for you:

How does this work?

The Minnesota Super Bowl Host Committee will ship the materials in a ‘lanyard kit' which contains 5 lanyards and an assortment of beads. The beader completes the 5 lanyards and ships them back. Rinse & repeat.

What are the lanyard requirements?

We will ship out the specific lanyards to each participant along with an assortment of beads. Here are the requirements:

    The bead colors must be in accordance with the ‘Aurora Borealis' theme color palette.
    Beadwork must extend at least 12″ on each side (Minimum).
    The entire lanyard can be completed with beadwork.
    No words are allowed.
    Can use symbols LII but cannot use 52.
    Pink can only be used as an accent color.

Can I use my own beads?

Yes. You can use your own beads as long as they're in accordance with the ‘Aurora Borealis' theme color palette.

Are you looking for a particular style?

There are requirements for each lanyard but the methods used to sew them is up to the beader. Peyote stitch, wrapped or loom style lanyards are all acceptable.

Do I have to finish a minimum amount?

Yes. If you receive a lanyard kit, plan on beading the 5 lanyards. If you don't want to make any additional lanyards that's ok. You're work is still appreciated and your lanyards will be added to the inventory.

How much will the beaders get paid?

There is no monetary compensation for the participants of the Warm Welcome Lanyard Project. We understand there is great time and skill required to make these pieces so we're trying to provide value through other avenues.

This is completely voluntary. There are a multitude of incentives throughout the project.

What are the incentives and prizes?

We're buttoning up the specifics but participants can expect some cool prizes and opportunities in and around US Bank Stadium which is home to Super Bowl LII.

One of the biggest incentives is being able to sell beaded products at pop-up locations in and around Super Bowl Live. Yes that's right! For 10 days leading up to Super Bowl LII 1.5 million people will be looking for cool experiences and unique memorabilia. You could be selected to showcase and sell your very own merchandise throughout the festivities.

How do I get started?

For more questions please contact Collin Price at:

Email: [email protected]

Phone: (608)772-8848

Home » Blog » Calling All Beaders! Help Bead Something Special for Super Bowl LII 2018

About Toyacoyah Brown

Toyacoyah Brown is an enrolled member of the Comanche Nation, currently living in Chicago. She received her B.A. in Journalism from the University of Oklahoma and an M.A. in Media Studies from the University of Texas at Austin. When she's not scouring the Internet for fun things to share with PowWows.com readers you can find her digging for vinyl in her local record store or curling up with a good book.

0 0 votes
Article Rating
Notify of
Oldest Most Voted
Inline Feedbacks
View all comments

You should at least give the beaders a ticket to the game.

Leanne dan
Rena poston

I would not do a thing to help promote NFL. A bit ashamed to see this.

Free Email Series: What to Expect at Your First Pow Wow