Washington Redhawks – How Four Letters Impacted the Internet Yesterday


Posted By Toyacoyah Brown December 18th, 2017 Blog



Yesterday I started seeing a lot of people sharing a news release that Washington's NFL team has changed their name to the Redhawks instead of the Redsk*ns. As you can imagine everyone was so excited by the announcement and people were celebrating the news. This sounded too good to be true and I looked closer at the URL it was coming from. Yea, espnsports.news was looking a little suspect. A quick Google search showed no other news outlets were covering the story so it was definitely looking like an elaborate hoax.

Sure enough, a few hours later the masterminds behind the announcement came forward with a press release explaining why they did what they did.

After culture jamming the Washington Football Team, Native advocates explain their reasons behind Wednesday’s online action, tell Dan Snyder to change the name already. 

After decades of team owner Dan Snyder refusing to change the name of the Washington football team, Native advocates took to the internet to do it for him. Today, social media exploded with an updated logo and mascot for DC’s football team: The WASHINGTON REDHAWKS. The activists behind the online action, Rising Hearts, are hosting an in-person press conference in DC this Thursday December 14th at 2PM at the George Preston Marshall Monument in front of RFK Stadium. Supporters can join also join a rally at FedEx Field this Sunday.

In the first 3 hours of the #GoRedhawks campaign, social media exploded the with the hoax, with The Washington Times and USA Today calling it out. Native leader Peggy Flannagan shared on twitter, “Y’all the Washington Football team has not changed their name… Keep that brief moment of joy you had upon reading the news to keep fighting against their racist mascot.”

“We created this action to show the NFL and the Washington Football franchise how easy, popular and powerful changing the name could be,” says Rebecca Nagle (Cherokee Nation), one of the organizers of the stunt. “What we’re asking for changes only four letters. Just four letters! Certainly the harm that the mascot does to Native Americans outweighs the very, very minor changes the franchise would need to make.”

“Since 1970, Native Peoples and our allies have eliminated over two-thirds of these racial identifiers in American sports,” says renowned Native advocate Suzan Harjo (Cheyenne and Hodulgee Muscogee). “We collectively have eliminated over 2,000 of these so-called Native names, logos, symbols, images, mascots and behaviors from the U.S. sport landscape. We can’t rest until all of them are consigned to museums and history books, where they belong.”

“We acknowledge the generations of Native people and communities who have come before us in fighting this mascot,” states Sebastian Medina-Tayac (Piscataway), whose ancestral lands the stadium currently stands on. “We hope this brief moment inspires our country to imagine a world without racist mascots.”

We are sorry for the disappointment and confusion many will feel learning that Snyder has not changed the name yet. The purpose of this action is to show that the need for a new mascot is real and immediate. This online campaign is one of many direct and confrontational tactics that we as Native people have to use to demand our human dignity.

A poll conducted by California State University found that 67% of Native Americans who are enrolled in a tribe find the term “R*dskins” offensive. The name “R*dskins” originated as a term to describe the scalps of Native Americans hunted as bounty throughout colonial times and into the late-19th century, and remains a dictionary-defined racial slur.

Many leaders from Indian Country participated in created Wednesday’s online spectacle which was organized by the Rising Hearts Coalition, including Rebecca Nagle (Cherokee Nation), Sebastian Medina-Tayac (Piscataway), Valarie Marie Proctor (Cedarville Band of Piscataway), Jair Carrasco, (Aymara), Lindsay Rodriguez (Cheyenne Arapaho), Jordan Marie Daniel (Kul Wicasa Oyate) and Nick Courtney (Makah). Rising Hearts was joined by hundreds of collaborators for this coordinated digital action, who may reveal themselves at their discretion. Web design by amazing co-conspirator Dan Staples.

Good one guys, you definitely got your message out there and a lot of folks were on board with the name change. I did however see a lot of people upset that it wasn't real, feeling like they had been tricked.

Oh well, it was fun while it lasted!

What did you guys think of the culture jamming??

About Toyacoyah Brown

Toyacoyah Brown is an enrolled member of the Comanche Nation, currently living in Chicago. She received her B.A. in Journalism from the University of Oklahoma and an M.A. in Media Studies from the University of Texas at Austin. When she's not scouring the Internet for fun things to share with PowWows.com readers you can find her digging for vinyl in her local record store or curling up with a good book.

TAGGED:    nfl    redhawks    redskins    washington redskins  

One thought on “Washington Redhawks – How Four Letters Impacted the Internet Yesterday

  1. Love it. Not even into sports. But at first it appeared natural like nothing had changed, until I realized it said redhawks. I was like its about time. The logo actually looks better and more professional. There is a lot that I wish would never have happened and should never have happened, but we can’t turn back time. I personally think every native tribe should be given back control of their respective original lands, and the non-natives living here should be under jurisdiction and legal authority of the natives as alien residents. It wouldnt be practical to send everyone back to Europe who was born here-but they should have to live as legal subjects of the Natives. They would need to know and respect in whose land they sojourn. They would have the same fairness and freedoms they currently enjoy but be required to put in time serving in Native American affairs.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletter for latest updates