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Old 12-13-2007, 12:27 AM   #1 (permalink)
News From Indian Country
 
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Does the Shoe Fit? Native Nike footwear raises concerns, despite healthy intentions

by Rob Capriccioso
News From Indian Country

To much fanfare, the multi-billion dollar Nike shoe company in September announced the creation of the Native Air N7, which it hailed as a “first-of-a-kind performance shoe” meant to address “the specific fit and width requirements for the Native American foot.”

Nike officials say it’s intended to get more Indians moving and to help combat increasingly alarming obesity rates in Indian Country.

But something about the shoe smells sort of funny to a growing number of Indians who believe the project is culturally insensitive and amounts to racial profiling, despite explanations from Nike officials meant to combat those fears.

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Old 12-13-2007, 03:47 AM   #2 (permalink)
hey *g*
 
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I didn't have the chance to try them on yet.
I think there's nothing insensitive. There are shoes for kids, women, men, different shapes of feet, disabled, why is it racial to create shoes for special needs of NDN feet?
People can find negative things in everything when they are looking for it long and hard enough. My 2 cents.
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Old 12-14-2007, 02:25 AM   #3 (permalink)
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I agree. I like the idea.

Nike actually took the time to learn about it from actual natives. I believe good is meant here.
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